Attributed feedback is the process of defining who gave which response. Normally the results of a survey will see you presented with a mass of statistics rather than useful data attributed to customers. In a B2B setting this kind of information is not really useful in making important changes to the business. The small number of clients can produce data with poorly plotted averages that can be misleading and damaging. It also leaves you missing the opinions of important customers.
In B2B having a small customer base can easily be turned into an advantage if you attribute feedback and build a strong relationship with important clients. Normally in this instance your customers will include several people from various departments within the same organisation. Responses for different departments can be hugely different because they have different criteria to work from. For example, the director of finance will look at the cost of your items whilst the head of operations will be more focused on functionality. Learning all of the different opinions can help you provide a better service.
Normally with customer satisfaction surveys it is nearly impossible to attribute feedback to each individual within the organisation. At InfoQuest we use our special box method and assign responses to the individuals who actually made them. Our approach is incredibly simple but super effective and has provided our clients with useful information that produces real value for their company. We even offer a 10:1 return on investment guarantee. When we report back if you don’t form a plan that can produce great returns we will refund the cost of the survey.
At InfoQuest attributing feedback is one of the three foundations of our service, along with high response rates and asking a large number of questions. Our commitment to these three factors has seen us enjoy huge success and become renowned as the leading provider of customer satisfaction surveys in the world.
We enjoy working with clients to form the perfect survey, letting them choose their questions from a huge library of statements or add their own unique ones. By working in close cooperation with InfoQuest you create the best survey and build a great relationship with clients.
If you have any questions about what we offer please feel free to get in touch; we are always happy to provide answers for you. We recommend calling us personally at 01484 868 395.